Background
The company blog was primarily a space for editorial storytelling, filled with spotlights of up-and-coming artists and the latest happenings in the music industry. However, there was a huge gap in educational content.
Keyword analysis showed that searchers desired to learn about various string sets and why they might choose one gauge over the other. I was tasked with writing keyword-driven blogs about some of our most searched products. With an already strong domain authority, these educational posts helped push the brand to the top of numerous SERP pages.
Additionally, I was responsible for editing and publishing all content on the blog, as well as writing various editorial pieces.
5 Signs It’s Time to Change Your Guitar Strings
