Background
A beloved brand born in the 1960s, Ernie Ball is your favorite artist's favorite guitar strings. Paul McCartney, Keith Richards, Slash, and Kirk Hammett—just to name a few—all play the famous Slinky gauge that’s now used in virtually all string manufacturing.
I was at the helm of all digital messaging for @ernieball and @music_man across Instagram, Facebook, Twitter, and YouTube, bringing a fresh perspective to this iconic brand voice. Other responsibilities included community management and engagement, developing monthly content calendars, publishing, and supporting the Marketing Team with artist editorial series.
