Background
During my time at Sonos, the blog has undergone a major transformation—from an editorial darling to a full-blown SEO machine.
What was once a dedicated space for a peek behind the brand and its products is now a reservoir of informative articles meeting relevant search terms. My role was to ensure that messaging still met the brand’s editorial standards while adapting to the needs of this shift in strategy.
I've written many blogs (linked for your reading pleasure below) and now act as managing editor for all published content, working closely with our SEO Manager to ensure each post meets the unique demands of SEO while not abandoning our brand voice and storytelling capabilities.
