Background
In early 2022, Sonos faced the reality of a shifting social media landscape. As short-form content cemented its reign, the Brand Creative Team needed to adapt or get left behind.
I played an instrumental role in shaping the new social media strategy—leading the brand voice across all @sonos channels and supporting content creation alongside a small yet agile team of designers, art directors, and videographers.
The results equated to a content mix that met the needs of current owners while introducing the brand to a new generation of sound enthusiasts.
