Background
Kantime is the #1 agency management solution for the home health industry—but its website and marketing materials did not reflect its industry dominance. To strengthen its authority and remain ahead of the competition, its team sought agency support for a complete website redesign.
I led content development for the new website, identified content gaps, rebuilt the site map, crafted an SEO strategy to boost organic traffic, and wrote high-impact copy to align with business goals.
Before
+ Lacked a concise overview of the solution and how it works
+ Long blocks of text that were difficult to read
+ Features and benefits buried below the fold
+ Minimal educational resources and uniform CTAs
+ Missing social proof and reviews
+ Confusing navigation and site map
After
+ Clear overview of the solutions and benefits with an actionable "Request a Demo" CTA
+ Simplified the top navigation
+ Repositioned and condensed features and benefits
+ Added customer reviews
+ Offered downloadable educational resources
+ Reinforced demo request below the fold
